Pandemic Changes in Email Strategy

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Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.

The report was based on data from a survey of 760 email marketers.

Some 50% of respondents say their email strategy has changed because of the pandemic, 35% say their strategy has not changed, 13% say their strategy has changed but the cause was not the pandemic, and 2% are unsure.


Some 56% of respondents say they've been sending a higher volume of email since the pandemic began, 15% say they've been sending a lower volume, and 30% say their email volume has not changed.

Changes in volume of email marketing because of the pandemic

Some 49% of respondents say they've been sending email at a higher frequency since the pandemic began, 15% say they've been sending at a lower frequency, and 36% say their email frequency has stayed the same.

Changes in frequency of email marketing because of the pandemic

About the research: The report was based on data from a survey of 760 email marketers.

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