Business Video Trends | Study

-

Most videos created by businesses are less than two-minutes long, according to recent research from Vidyard and Demand Metric.

The report was based on an analysis conducted between January 1, 2020 and December 31, 2020 of more than 760,000 videos created by Vidyard customers. The researchers also surveyed 302 professionals who work for businesses that create video.

Some 60% of the videos examined were less than two minutes in length.

Although the share of videos over 20-minutes long was only 10%, this was a 66% increase from a similar analysis conducted in 2019.


Some 58% of viewers, on average, will watch a business-related video all the way through if it’s less than 60 seconds, but only 24%, on average, will finish a video if it’s longer than 20 minutes, the analysis found.

Engagement for different lengths of video graph

The most popular types of video being created by businesses are product demos, how-to's, explainers, and webinars.

Types of video business have invested in chart

The most popular channels with businesses for distributing video are social media and websites.

Chart of channels where business video content is used

About the research: The report was based on an analysis conducted between January 1, 2020 and December 31, 2020 of more than 760,000 videos created by Vidyard customers. The researchers also surveyed 302 professionals who work for businesses that create video.

Source link

Share this article

Recent posts

How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of...

15 Writing Lessons From Famous Authors [Infographic]

Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of...

Landing Page Conversions by Industry

Median and average conversion rates for landing pages...

Interactive Content: 4 Ways to Succeed at Tradeshows

The pandemic has affected almost every aspect of...

Poised for Profit With Digital Customer Engagement

Sales is "the transfer of enthusiasm," an old...

Popular categories

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent comments