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Landing Page Conversions by Industry

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according...

Interactive Content: 4 Ways to Succeed at Tradeshows

The pandemic has affected almost every aspect of our lives, including the way we present and market our...

Poised for Profit With Digital Customer Engagement

Sales is "the transfer of enthusiasm," an old saying goes. That's why (up until now, at least) pivotal...

2021 Advertising Budget Changes | Study

Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search,...

Marketing Strategy and Marketing Orchestration

Picture this: You have somewhere to be, and you have to get there fast. But your car has...

IGTV vs Video Performance on Instagram

Traditional video on Instagram tends to outperform IGTV videos (Instagram's long-form, immersive format), according to a recent analysis...

Sales Outreach: How to Run Sales Campaigns

"Cold emails, cold calls, and cold messaging are dead." How many times have you heard that? Especially recently,...

The Ultimate Content Marketing Funnel Guide

Most of the content we interact with online is intended to make us take an action, such as...

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How to Sell B2B: Ways a Marketing Team Can Profit

Even as B2B marketers breathe a sigh of...

15 Writing Lessons From Famous Authors [Infographic]

Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of...

Landing Page Conversions by Industry

Median and average conversion rates for landing pages...

Interactive Content: 4 Ways to Succeed at Tradeshows

The pandemic has affected almost every aspect of...

Poised for Profit With Digital Customer Engagement

Sales is "the transfer of enthusiasm," an old...

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