Articles
Articles
How to Identify and Prioritize Marketing Ideas
COVID-19 has forced many businesses to forego long-term planning for more of a "here and now" mentality. We...
Articles
How to Nail Virtual and Digital Communication
Virtual communication has been the name of the game recently, and B2B marketers are doing more digital outreach...
Articles
6 Prerequisites for Responsive Brand Marketing
How quick are your brand's reflexes? How quick should they be?
Consider that we live in an era in...
Articles
RFP Benchmarks: Time, Staffing, and Win-Rate Trends
Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in...
Articles
6 Tips for Measuring LinkedIn Ad Campaigns
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the...
Articles
9 Sponsorship Packages Tips for Virtual Events
One of the major concerns for event organizers as they shift from in-person to virtual events is how...
Articles
9 Tips for Creating SEO-Friendly Content
Most marketers are well aware that search-friendly content can help boost traffic, engagement, conversions, and sales.
However, the nitty-gritty...
Articles
How IT Buyers' Researching Behaviors Have Changed
The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also...
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