A Profile of Younger B2B Decision-Makers

B2B decision-makers under age 40, often tech natives, tend to blur work-life boundaries, seek continual self-evolution, and expect...

5 Tips for a More Personalized Content Strategy

Personalization is something marketers have been talking about for years; but, in many ways, B2B is still catching...

10 Social Media Trends Marketers Should Follow in 2021

Which social media shifts should marketers be watching closely in 2021? A recent infographic (below) from Oberlo explores 10...

Enterprise ABM: 5 Common Mistakes

"Social distancing" is a term that entered our vocabulary overnight in 2020. As I write this, we're still...

Tips for Building Career Resilience [Infographic]

"Career resilience" is the ability to adapt to the ever-changing demands of the job market. How do you build this resilience? What are the keys to ensuring you are best positioned for career changes?...

How the Pandemic Has Affected ABM Budgets & Goals

The COVID-19 pandemic has led many B2B marketers to shift their account-based marketing (ABM) objectives and tactics, according...

The Future of B2B Marketing: 4 Areas to Focus On

Throughout 2020, B2B marketers were forced to adapt: shifting their goals, experimenting with new tactics, managing expectations, and...

Two Must-Dos for Email Marketers

Here's the cold truth: Every day you neglect to clean your email marketing program data is one more...

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The Top 5 Sentiment Analysis Tools to Use Now

Understanding how your audience feels about your product...

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What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans? Read the...

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Optimize B2B Direct Marketing Programs in 2021

As a B2B marketer, you've experienced how the...

Ad Tech 2021 Innovator Interviews

Although the ad tech industry wasn't hit the...

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