Marketing ROI in 2021: 3 Areas to Prioritize

Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global...

SEO Question: Is Backlinking Dead?

For many years, a key search engine optimization strategy was to garner as many backlinks as possible pointing...

Content Managers' Top Frustrations | Marketing Infographic

Content managers say the top challenges they face with their jobs are getting quality content and dealing with...

Sales Enablement Tech Strategy: Digital Acceleration| MarketingProfs

The cascading effects of COVID-19 have affected global business in more ways than can be counted, and likely...

Green B2B Branding: Benefits & Opportunities

Consumer environmental awareness is at an all-time high, and more brands than ever before are embracing sustainable and...

The Most Impactful Emerging Marketing Technologies

Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the...

6 Ways to Extract Content From Subject-Matter Experts

Content creation is one of those tasks organizational leaders must do but rarely find the time for. Time is...

How to Perform a Social Media Competitive Analysis

A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement. Read...

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Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of...

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Median and average conversion rates for landing pages...

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The pandemic has affected almost every aspect of...

Poised for Profit With Digital Customer Engagement

Sales is "the transfer of enthusiasm," an old...

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